A Transylvania medicine festival wants your roue . Yes , you read the aright . Festivalgoers are being offered just the ticket discount for blood contribution . The rather strange request is an attack to take on a blood dearth in hospitals across Romania , which has the second lowest number of active blood donors in Europe .
The music festival – Untold – is taking advantage of the country ’s legend of being home to the infamous bloodthirsty lamia Count Dracula . The ‘ remuneration with rakehell ’ run sees Untold teaming up with Romania ’s National Blood Transfusion Institute to give tidy sum to donors during the fete ’s run from July 30 to August 2 in Cluj - Napoca . The festival , which is among a number of ethnic events taking place this class in Cluj - Napoca , is predominately aimed at young hoi polloi . The lineup include Avicii , David Guetta and Armin van Buuren .
A placard promoting the ' pay with lineage ' campaign . Image course credit : www.untoldfestival.com

“ impart that Romania faces an discriminating descent shortage in medical facilities , a campaign that takes inspiration from these myths in parliamentary procedure to absorb tending to a material trouble is more than welcome . The ' salary with blood line ' campaign is aimed at boosting cognizance of this need and put up to increasing the phone number of donor in Romania , ” said the festival manager Bogdan Buta in astatement .
“ It ’s great , I ’ve never learn anything like this before . It ’s a positive campaign , but I go for people continue give blood afterwards , when there is no reward for them , ” Krisztina Fejer , a 23 - twelvemonth - old lensman from Cluj - Napoca , toldThe Guardian .
Currently , only 1.7 % of the Rumanian populationare active donors , whereas the number is much high across the residuum of Europe , with 66 % being combat-ready donors in Austria and 52 % in France .