Liam Payne; Liam Payne’s son Bear.Photo:Marc Piasecki/GC Images; Liam Payne/X

Marc Piasecki/GC Images; Liam Payne/X
Liam Payneis setting an example for his little one!TheOne Directionalum, 30, graced billboards on Friday to advertisehis new single, “Teardrops”— and shared his sonBear Grey’s sweet reaction to the ads.In posts onInstagramandX(formerly Twitter), Payne shared a photo of the 6-year-old looking at one of the singer’s billboards and revealed in his caption that Bear wants to follow in his dad’s footsteps someday.“I want to be on a billboard one day daddy,” he wrote of what his son said, adding a bear and heart emoji.Liam Payne’s son Bear.Liam Payne/XReacting to the rare snapshot of Bear, Payne’s fans expressed surprise at how much the child, who Paynewelcomedwith exCheryl Colein 2017, has grown.“HOW IS HE SO BIG?” one commenter wrote, while another said, “He’s so big, it seems like he was born yesterday.”Speaking withBritish Voguelast year, Cole, 40,revealed that Bear loves having celebrity parents. Or, in her words, he’s “twigged” that they are famous.“The other day he said, ‘How lucky am I to have famous parents?’ I said, ‘It doesn’t matter.' He goes: ‘Yeah. But it’s pretty cool,’ " she said.The “Fight For This Love” singer also told the outlet she wants her and Payne’s 6-year-old to “have a normal childhood.““I don’t want people recognizing him on the street,” she explained.Cheryl Cole and Liam Payne in 2018.Dave Benett/GettyPayne, who had Bear at 23, has previously opened up about parenthood to PEOPLE, admitting in 2018 that he “always wantedto be a young dad” — but becoming a father at a young age did not come easy.He elaborated in a later interview, telling PEOPLE that “it took a lot to find my footing.”“I had my son at a young age, and you think it will be a magical thing, that you’re going to grow up one day into the person you’re supposed to be,” he said in 2020. “But it took a lot to find my footing. I figured, Dad takes care of everyone, that’s what he does, so my thing was to cook.“Never miss a story — sign up forPEOPLE’s free daily newsletterto stay up-to-date on the best of what PEOPLE has to offer, from celebrity news to compelling human interest stories.Outside of cooking, Payne — whosplit from Cherylin 2018 —also prioritizes lots of quality time with Bear, he told PEOPLE in 2022.“I see him two times a week, three times a week sometimes,” he said at the time. “And I make sure when I see him, he has 100 percent of my time. I make sure that I’m not on my phone or dicking around somewhere else.““So, I like to give him those moments and it’s important,” he added. “He needs that in his life. He needs his dad in his life, and I’m happy he looks at me like a superhero, and I’m hoping to keep it that way.”
Liam Payneis setting an example for his little one!
TheOne Directionalum, 30, graced billboards on Friday to advertisehis new single, “Teardrops”— and shared his sonBear Grey’s sweet reaction to the ads.
In posts onInstagramandX(formerly Twitter), Payne shared a photo of the 6-year-old looking at one of the singer’s billboards and revealed in his caption that Bear wants to follow in his dad’s footsteps someday.
“I want to be on a billboard one day daddy,” he wrote of what his son said, adding a bear and heart emoji.
Liam Payne’s son Bear.Liam Payne/X

Liam Payne/X
Reacting to the rare snapshot of Bear, Payne’s fans expressed surprise at how much the child, who Paynewelcomedwith exCheryl Colein 2017, has grown.
“HOW IS HE SO BIG?” one commenter wrote, while another said, “He’s so big, it seems like he was born yesterday.”
Speaking withBritish Voguelast year, Cole, 40,revealed that Bear loves having celebrity parents. Or, in her words, he’s “twigged” that they are famous.
“The other day he said, ‘How lucky am I to have famous parents?’ I said, ‘It doesn’t matter.' He goes: ‘Yeah. But it’s pretty cool,’ " she said.
The “Fight For This Love” singer also told the outlet she wants her and Payne’s 6-year-old to “have a normal childhood.”
“I don’t want people recognizing him on the street,” she explained.
Cheryl Cole and Liam Payne in 2018.Dave Benett/Getty

Dave Benett/Getty
Payne, who had Bear at 23, has previously opened up about parenthood to PEOPLE, admitting in 2018 that he “always wantedto be a young dad” — but becoming a father at a young age did not come easy.
He elaborated in a later interview, telling PEOPLE that “it took a lot to find my footing.”
“I had my son at a young age, and you think it will be a magical thing, that you’re going to grow up one day into the person you’re supposed to be,” he said in 2020. “But it took a lot to find my footing. I figured, Dad takes care of everyone, that’s what he does, so my thing was to cook.”
Never miss a story — sign up forPEOPLE’s free daily newsletterto stay up-to-date on the best of what PEOPLE has to offer, from celebrity news to compelling human interest stories.
Outside of cooking, Payne — whosplit from Cherylin 2018 —also prioritizes lots of quality time with Bear, he told PEOPLE in 2022.
“I see him two times a week, three times a week sometimes,” he said at the time. “And I make sure when I see him, he has 100 percent of my time. I make sure that I’m not on my phone or dicking around somewhere else.”
“So, I like to give him those moments and it’s important,” he added. “He needs that in his life. He needs his dad in his life, and I’m happy he looks at me like a superhero, and I’m hoping to keep it that way.”
source: people.com