Photo: Shaun Vadella

Johnny Wujek

After years of contributing some iconic fashion moments to the pop culture zeitgeist,Johnny Wujekis building upon his empire.

TheEmmy Award-winning costume designer, 43, known for his work withKaty Perry,America’s Next Top Modeland HBO Max’sLegendary, tells PEOPLE he’s “always been a big watch guy” as he rolls out his newArmitron Loves Johnnywatch collection.

“Even though phones are your new watch, I always loved them growing up. My dad wore watches. They’re just such a gentleman thing and I love an accessory,” says Wujek. “I’ve done costumes, I’ve done fashion, and the time really was to do watches.”

After moving to Los Angeles 23 years ago from his hometown of Detroit, Wujek met Perry, 38, “out at a party one night” and begancollaborating on some of her most camp looks, explaining “it just literally snowballed” from there.

“And it’s just been an evolution of keep moving and keep growing,” says Wujek, adding: “I’ve always just been kind of like, ‘Every opportunity that brings me joy and inspires me, go after it. No regrets.’ I have it tattooed.”

Noel Vasquez/Getty Images

Katy Perry (R) and Johnny Wujek (L) attend the Bondi Blonde’s Style Mansion at the Style Mansion International on February 9, 2009 in Beverly Hills, California.

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He says Perry is “the best client to be campy with,” recalling the significance of her cupcake and functioning whipped cream bras in the 2010 music video for “California Gurls” as “the beginning” of their creative partnership.

“It was all about just kind of pushing the boundaries,” Wujek continues. “She’s so beautiful and sexy, and yet she has such a great sense of humor. So that allowed us to really play around.”

Wujek has since served as costume designer on several of Perry’s videos, in addition to styling her LED dress at the 2010Met Galaand hertoilet paper lookonAmerican Idolin 2020. He’s also designed and styled looks forMariah Carey,Ariana Grande,Nicki Minaj,Kate Mara,Shakira,Saweetieand more.

In 2012, Wujek joined cycle 19 ofANTMas a creative director, which he says was “such a surreal experience” after he “grew up watching it,” adding: “And then all of a sudden I’m like, ‘Holy crap, I’m on the show, and here’s [hostTyra Banks], who’s such a sweetheart.’ It was cool.”

Shaun Vadella

Johnny Wujek

He’s since served in similar capacities onProject Runway All StarsandLegendary, on which he worked longtime friendLaw Roach, an “icon in the fashion world” who recentlyannounced his retirement from celebrity styling.

Wujek praises Roach, 44, for “going out with a bang,” adding: “I know how it is. It takes a lot of your energy out. So good for him for reclaiming it and protecting his own energy.”

He notes that he also “peaced out on styling a couple years ago” himself, which Wujek says is “an amazing feeling.”

Johnny Wujek

These days, Wujek is focused on creative directing, DJing, designing an upcoming prom dress line and his feature directorial debut, in addition to his new watch line. “I’ll never just do one thing,” says Wujek.

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“When I first initially signed on with Armitron to do this, one of the ideas that was just inspiring me was, I just grabbed a bunch of watercolors and started painting different kind of color blobs within a face of a watch,” explains Wujek. “And it just evolved into a new way of showing the face.”

Johnny Wujek’s Armitron Loves Johnny collection is now available exclusively atArmitron.com.

source: people.com