Photo: Youtube
Peloton instructorJess Kingis riding high after getting a bit of a redemption arc thanks to a new commercial for the company.
Last week, King appeared as faux Peloton instructor Allegra in ashocking and tragic scenewithSex and the City’s Mr. Big (Chris Noth) in theAnd Just Like That…premiere episode. A few days later, King was on the screen once again, starring in a new Christmas ad for the interactive at-home fitness brand, which reunites her with Noth — who is alive and well, the spot noted.
As fans have reacted positively to the funadspot, King, 36, shared a behind-the-scenes glimpse at the filming process.
In thead, Noth cozies up next to a fire with the fitness instructor, who was leading the stationary bike ride that Mr. Big took at the end of theAnd Just Like That…episodebefore he suffered a fatal heart attack.
As the clip comes to a close, Reynolds — who wrote, produced and filmed the ad himself, along with his production company Maximum Effort — narrates, “And just like that… the world was reminded that regular cycling stimulates and improves your heart, lungs, and circulation, reducing your risk of cardiovascular diseases. Cycling strengthens your heart muscles, lowers resting pulse, and reduces blood fat levels. He’s alive.”
“More than 80% of all cardiac-related deaths are preventable through lifestyle, diet, and exercise modifications,” Dr. Steinbaum continued. “And while 25% of heart attacks each year are in patients who already had one (like Mr. Big), even then they are very, very treatable.”
According toBuzzfeed News, before the episode aired, the exercise company didn’t know that Big would die — nor did it know how prominently the stationary bike would be featured in the scene.
“HBO procured the Peloton Bike on their own,” Peloton spokesperson Denise Kelly told the outlet. “Peloton was aware that a Bike would be used in the episode and that Jess King would be portraying a fictional Peloton instructor.”
“Due to confidentiality reasons, HBO did not disclose the larger context surrounding the scene to Peloton in advance,” Kelly added.
New episodes ofAnd Just Like That…will premiere every Thursday on HBO Max into the new year
source: people.com
