Nostalgia is about more than pop culture . Often , it ’s about technology . The direction one-time machines palpate , and sound , and look , and the sense of both simplicity and inaccessibility that comes with them . They ’re not as fancy as what we have now , but they ’re also a little arcane . Like old conjuring trick .
All of that is to say that cassette tape measure , an audio format we all think die an disgraceful death in the ‘ ninety , are back , baby . According to Nielsen Music ’s sales numeral , the formatting is having a quiet gyration . Just in 2017 , cut-rate sale for cassette tapes were up by 35 % over 2016 , with 174,000 young cassettes sell . Which is n’t , like , immense , but for a retro format that ’s not vinyl , that ’s pretty unbelievable .
And leading that revolution is the superheroic master of ‘ LXXX nostalgia , Guardians of the Galaxy . The top three merchandising tapes are all Guardians stick : the first and second loudness of the Awesome Mix and the first loudness of the Cosmic Mix . If you ’re looking for proof that Marvel and Disney are reshaping tonic culture in their image , look no further . Star Lord is so powerful he can revive dead medium format .
Right behind Guardians is that other major vanguard of ‘ 80s nostalgia : Stranger Things . The first volume of its soundtrack sold a modest but noteworthy 3,000 transcript last year . immix , these two franchises calculate for almost half of all cassette tapeline sales in 2017 .
Impressive . I demand to dig out an old Walkman , huh ?
[ Hollywood Reporter ]
Stranger thing
Daily Newsletter
Get the best tech , skill , and polish news in your inbox daily .
word from the future , extradite to your present .
You May Also Like
