Today , as before long as Google showed off itsbeta GPS navigator , the stock of Garmin , TomTom and other companies in that industryfell into the potty . It ’s gruelling to vie with free Google apps , but that ’s not why they ’re chicane …
https://gizmodo.com/google-maps-navigation-a-free-ass-kicking-turn-by-tu-5391408
TomTom own Tele Atlas , who drives the roads of the world for make maps , and until recently was a major map provider for Google . Nokia owns the only major rival , Navteq , who has also allow for maps for Google . Look at Google Maps now , though , and you ’ll see that the entire US bears just one single copyright : Google ’s .
Street Viewwasn’t just a slap-up way to get imagery to companion the data already found in Google Maps . As it happens , it was a manner to drive the same roadstead that were already in Google Maps , trace them with Google ’s own road teams , and — through efficiency and brutal force — do away with those costly single-valued function license . Google has mapped the US , and will surely map out the relief of the world soon enough .
This is just a well timed example of Google ’s monstrous growth , and the destruction it causes . Any business that trades in information or packages it for public wasting disease may one sidereal day face up the same issuing . It ’s not just whether or not to compete with the colossus , but even whether or not to go into business with it . In either case , there is a chance of being destroyed .
Garmin might have a long - standing relationship with Navteq , but they do n’t own any maps . How can they contend with a free Google app when they still have to pay ? ( bad , Garmin is still stuck in the hardware commercial enterprise , where profits are excess thin . ) TomTom owns the mapping , butcharges $ 100 for their own appbecause they also make money licensing map to car makers , vie GPS makers and web help — like Google . Before , Google was a fertile gross source for TomTom ; now Google is a sprightly rival .
https://gizmodo.com/the-best-iphone-navigation-app-telenav-vs-navigon-vs-5343981
If a unparalleled provision of data was the only thing hold open TomTom and others on the Google chuck wagon , who will be next to fall off ?
I was always afraid of spider growing up , not because of the eight leg or the umteen eyes , but because of the way they pop their prey . They get them in a nice convenient place , then they use their venom to hollow out their victim ’s insides , until they ’re just dead - eyed shells . To be killed in such a manner is my worst nightmare ; perhaps I should inquire TomTom how it feel .
I am a fan of Google products , and a daily user of them . This is not an blast of Google ’s business sector practices , but an account of the sorting of destructive innovation that has made them so huge so fast . ( It ’s also a word of advice to deliberate carefully any entity that gets this strong , especially if you plan on buy the farm into business with one . ) Though predecessors like Microsoft receive similar explosive growth , and grew a like sudden global dependence , we ’ve never seen the likes of Google . The GPS business is n’t the only one that will be consumed by its mighty maw before it ’s had its run .
We ’ve already seen the devaluation of the office apps that make Microsoft rich ; we ’ve already seen how Google ’s experience with Apple and others helped it create telecommunication platforms ( both mobile with Android and whole practical with Google Voice ) that endanger its former partners ’ existence ; we ’ve already seen how Google converts photo , videos , news wire stories and other former commodities into freebie by break the fake whim of scarceness that “ service ” supplier had literally banked on .
So who is next ? What other hallowed firebrand will go the room of Garmin and TomTom ? Corbis and Getty ? Reuters and AP ? Warner and Disney ?
This is a tale already told , recoil to be tell again , but the fundamental are worth learn — even if we use Google Docs spreadsheets to do it . I have never spoken with a wanderer , but I am certain they ’re not vicious , despite what fantasy traditional knowledge secern us . They ’re just doing what comes course , and doing a hell of a problem .
AndroidGarminGoogleGoogle MapsNokia
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