The Society of Motion Picture and Television Engineers , the folks behind such innovations as the color ginmill test pattern , want to codify a standard for watching 3D content in home theaters . They ’re be sick the meshwork wide to admit all possible rootage and display , from over - the - air broadcast to DVD and Blu - ray . Ars points out that Hollywood is both frantic to sell you their movies again , this time in glorious 3D , and worried about possible lose revenues at 3D theater screenings of , say , George Lucas ’s 3D Star Wars remaking . [ Ars Technica ]
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