mixed bag has abunch of shortsighted essaysabout the problems in Hollywood , but two executive discourse the ordinarily - held persuasion that there are just too many sequels coming out of Hollywood .
Jim Gianopulos , chairwoman and CEO of Fox Filmed Entertainmentdefends the choiceto make more movies in a serial , so long as they ’re good :
If you do sequels badly , that ’s the job . I think the peril in sequels is for Hollywood to take the audience for granted , to assume you only have to give them a little more . We as a studio are very careful to avoid that . We do that by introducing new filmmaker voices . We have to ferment hard to constantly come along the mythology of a property that mass love . If you bestow all the elements together , you ’ll succeed .
The other person address the trust of Hollywood studio on enfranchisement was Walt Disney Chairman Alan Horn , whosaidthat picture economics have made it very hard to make movies on a small-scale budget . And tentpole franchises can in reality make a net :
I ’ve long been a believer in the might of tentpoles to drive our business , but there ’s a special place in my heart for smart , excited moving-picture show on a smaller scale . I consider that ’s true for all of us who do it movie . bang-up fib come in all sizes , but the political economy of the patronage have made it increasingly hard for littler movies to be profitable and , in turn , to get made . Audiences have so many things competing for their time and attention that just having a good moving picture with big stars from a reputable studio is n’t enough anymore ; it ’s extremely difficult to give through the randomness .
Interestingly , Gianopolus pointed out that investment in making continuation bigger has compensate off for them :
We gave “ X - Men ” and “ major planet of the Apes ” solid budgets to allow the filmmakers the creative freedom to make their vision . In the case of “ X - Men , ” we were reunite two sets of “ tenner - Men ” purge from “ First Class ” and from the earlier moving-picture show . The nature of the story and the routine of part required a large budget . “ Dawn of the Planet of the Apes ” was told from the view of the apes , so it required more apes . The decisive response and the audience response were greater than the fanbase prior to the movie . That ’s the other benefit of a subsequence : It will enter a raw hearing that may have been aware of prior movies but had n’t connected to them .
Even small films are expensive , and the ones that turn a profit need bigger and great investment to produce good sequels . Horn says that it ’s on the studios to figure out a way around this problem , to bring production and selling costs down while also cave in news of mouth prison term to grow . On that last full point , he ’s perfectly right . The emphasis on opening weekend grosses is frightful for smaller films . And it ignores the films that fall off the top ten really fast due to poor word of mouth — films that should maybe not be considered winner simply because they opened big .
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