Frequent Elon Musk spectator raised an eyebrow on Monday when the billionaire started whip out at Apple and its CEO , Tim Cook , over the many ways Twitter had been wrong , at least in his view . At one point , Musk even tweeted a meme about “ going to state of war ” with Apple , but later appeared to convert his mind . He deleted the tweet , on the face of it stopping his warfare plans — for now .
Musk begin his multi - tweet rant against Apple by complaining that the company had mostly stop advertising on Twitter . In a tweet on Monday , the Twitter chief accused Apple of stop advertising because “ they hate free spoken language . ” Apple is one Twitter ’s top adman , theWashington Post report , spend $ 48 million on ads in first quarter of the yr .
“ Apple has mostly bar advertising on Twitter . Do they hate free speech in America ? ” Musk suppose . In anothertweet , he supply : “ What ’s going on here @tim_cook ? ”
Elon’s going to need a Cybertruck that’s actually bulletproof if he’s going to go up against the bear named Apple.Photo: Frederic J. Brown / AFP (Getty Images)
Musk is keeping a unaired eye on advert , which make upabout 90%of the company ’s revenue , even though it might not seem like it given his helter-skelter and questionable management . Last week , the watchdog grouping Media Matters for America said in a report that Twitter had lost50 of its top 100 advertiserssince Musk took over .
Apple has mostly stopped ad on Twitter . Do they hate free speech in America ?
— Elon Musk ( @elonmusk)November 28 , 2022
Musk’s deleted tweet.Image:Jody Serrano / Gizmodo / Wayback Machine
Cook , who rarely get into public drama , did n’t reply to Musk .
Musk was n’t done airing his beef with Apple , though , which get well beyond advert . He subsequently verbalise his displeasure over Apple ’s “ secret ” 30 % taxation on in - app purchases made through the App Store . However , Apple ’s infamous “ App Store tax ” has beenpublicknowledgefor years , even if that knowledge has apparently never reached Musk ’s auricle . It ’s compose into the iPhone Creator ’s policies .
The Twitter CEO was so outraged that he nip a meme suggesting he would rather go to war with Apple than match to its 30 % tax . Musk later deleted the tweet , suggesting he remember twice about poking the bear named Apple , also know as the most valuable public company in the populace .
The 30 % revenue enhancement has also beenhotly debated , most notably via a lawsuit filed by Epic Games , creator of Fortnite , against Apple . In 2021 , a jurist ruled in Apple ’s favor , stating that the ship’s company had not make an unjust monopoly in its App Store . The judge determined that Epic Games had violated Apple ’s developer arrangement . Recently , Spotify has also complained over Apple ’s 30 % tax when it started sell audiobooks . Because Spotify does n’t want to pay off the revenue enhancement or produce prices , userscan’t buy audiobooksthrough the Spotify app on Apple gadget .
Musk may have find out about the 30 % revenue enhancement from one of the remaining workers at Twitter he has n’t fired . Musk want Twitter to obtain at least50 % of its revenuefrom subscription in the future to cut back its reliance on advertizing , but , as Apple ’s policy bear , the companionship get a 30 % cut of subscriptions for purchases made by client using its devices .
Yet , kick still seemed to be fair game in the billionaire ’s mind . After state he wouldbuild his own phoneif Apple and Google kick Twitter out of their app stores , Musk confirm on Monday that Twitter has received such terror from Apple .
“ Apple has also menace to recoup Twitter from its App Store , but wo n’t tell us why , ” Musk stated .
Apple has also peril to withhold Twitter from its App Store , but wo n’t severalise us why
One possible , and passing plausible , reason can be found onApple ’s App Store review guidelines , which state that apps “ should not admit mental object that is offensive , insensitive , upsetting , mean to repel , in exceptionally hapless taste , or just plain creepy . ”Failing to remove videosof Christchurch mosque shooting until prompted to do so , offering“general amnesty”to suspended accounts , and squeeze outconspiracy theoriescould match that bill . Twitter has also long been one of the few non - internet browser apps that readily allow users to get at pornography , which is forbidden by the App Store .
Apple will reject apps that it believe are over the crease , allot to the guidelines .
“ What line of reasoning , you ask ? Well , as a Supreme Court Justice once say , ‘ I ’ll know it when I see it , ’ ” Apple ’s guidepost state , reference a Supreme Court case about , of all thing , porn . “ And we think that you will also eff it when you cross it . ”
Musk is , no doubt , a smart man who knows when he crosses the line . He just does n’t like if he does . Inresponse to a tweetasking for ally to digest with Musk against Apple on Monday , the billionaire seemed to be order his boxing gloves on .
“ Support is greatly appreciated ! ”
Apple did n’t reply to Gizmodo ’s request for gossip on Musk ’s statements .
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