ConEdisonhas a PR goddess on its manus : Kate Frasca , the person blame with running the utility’sTwitter accountand making sure customer do n’t lose it in the aftermath of Hurricane Sandy .
Since the violent storm hit a week ago , she and a coworker — Amber Sisson — have been tweeting around the clock , revolve on 12 - 14 time of day shifts answer interrogation and fielding fear like “ Your site says I have king restored when I do n’t . I prove to re - register my outage but it ’s not allowing me to . serve ! ”
“ We really are n’t taking breaks . We ’re getting so many questions so rapidly and we ’re really just trying to put everyone at ease and trying to bring some information to them , ” Frasca tell theHuffington Post . “ Everyone is so scared and they just need to hump what ’s go on . ”
In fact , in the wake of Sandy,@ConEdisonhas tweeted more than it did in July , August , and September immix , and its gone from deliver just 800 followers to 22,300 . Rightfully so — the hurricane leave thousands upon chiliad of New Yorkers without force for days . And Frasca and Sisson have been tweeting on average once every six instant to keep mass from going bollock in the shadow . [ HuffingtonPost ]
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