Photo: Rakuten; Getty
Nearly 30 years after debuting on the big screen, Cher Horowitz and her trendsetting looks are back in action!
As a part of its latest campaign, Rakuten aired itsCluelessSuper Bowl ad, which seesAlicia Silverstonereprising her role as the ’90s It Girl in the yellow plaid suit thats imprinted on all of our consciousnesses.
The online shopping platform enlistedChristian Siriano, a longtime friend of Silverstone’s, to do the honors of reimagining the iconic outfit. Ahe award-winning designer tells PEOPLE all about the creative process and throwing it back like it’s 1995.
“All of the clothes, and definitely her iconic plaid look, were something that I grew up with,” he adds.
This meant that theProject Runwaystarwantedget his version of Cher’s uniform just right. He created three different interpretations of the preppy set – including a dress version and more cropped silhouette – that interpreted Cher’s look through the lens of an outfit “girls right now would want to wear.”
“But In the end we were like, ‘Let’s keep it a little more classic,’ " he says, and they landed on the blazer-and-skirt ensemble that made it into the ad.
Alicia Silverstone for Rakuten.Rakuten
Siriano also paid “homage to plaid” with threeClueless-inspired ensembles in his Fall/Winter 2023 collection shown atNew York Fashion WeekFeb. 9. They each tell a different story for the modern-day Cher, from the “traditional schoolgirl outfit” she might’ve worn to class today to the tuxedo trench coat that could’ve been her pick for a gala.
Never miss a story — sign up forPEOPLE’s free weekly newsletterto get the biggest news of the week delivered to your inbox every Friday.
Rakuten
Siriano and Silverstone first connected when he spontaneously invited the actress, 46, to one of his runway shows. “I’m a very vegan-friendly designer on the runway and she’squite an activist[for it],” he recalls of that first invite.
Ever since, the two have had a close bond which they share IRL and online, with memorable TikTok moments together: “I literally put her in gowns on top of cliffs in Greece,” he recalls of one of their getaways.
Although he’s dressed Silverstone for “all kinds of great moments,” Siriano does have one thing in mind he’d like to borrow back from her.
“Well, I definitely put on the plaid cropped jacket before Alicia and I will say, with a skinny black jean and a Saint Laurent boot, it looked very cool and I kind of want to wear it,” he says. “So maybe one day.”
source: people.com
