Canon Drops Nukes In Camera Price War: $180 PowerShot A590 IS, A580 and A470 Surprisingly Capable

Canon ’s PowerShotA590 ISis not just a budget tv camera . Scheol , it ’s not even a “ no - compromise ” low - end camera . On newspaper publisher , it looks a hell of a lot like something that would ’ve be $ 500 not long ago , but now it ’s a ludicrously low $ 180 . If that ’s not enough of a slap in the face of its competitors , Canon is also offering two more A Series sibling , the A580 at $ 150 and the multicolored A470 at — seriously—$130 .

First , the lowdown on theA590 IS . It ’s got an ocular figure of speech stabiliser , 8 - megapixel detector , 4X optical rapid growth lens , a 2.5″ 230,000 - pixel LCD cover and the full manual control people get laid in the A Series .

Under the hood , there ’s the lauded Digic III processor which now include not only canonic facial realization and on - the - fly redeye correction , but these potentially utilitarian new tricks :

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• Automatic spot white - balance version , which does a livid bal directly on faces of actual humankind , convey the lighting right where it bet

• AF Point Zoom , digitally zoom in on the face of your subject so you could see ’em up closely before you take the shot

• Motion spying for jacking up the ISO and shutter speed when your subject is move , and deplumate them down when it ’s not

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If $ 179 is too rich for your blood , the A580 is essentially the same as the A590 IS minus the optical image stabilization and the manual control . Stepping down further to the A470 , you ’re basically getting a major improvement on the A460 at a $ 20 bank discount : 7.1 megapixels up from 5 , 2.5″ LCD rather of 2″ , and a choice of grizzly , blue , red or orange finish .

Mind you , the two cheaper A ’s have the same Digic III processor , mean the same fast one highlighted above . Of course , if you know the A Series you jazz that they ’re not the lissom of cameras , and one reason is that they take AA battery instead of hiding lithium - ion ones under their girdles . ( Many citizenry think this is actually a full matter , especially when traveling or doing a lot outside . )

Any way you expect at it , this is an explosive volley in the middle of a pretty exciting price war . Go Canon ! No , scratch that . Go cheapskate lensman — your day is finally here ! [ canyon ]

Lesdilley