Blu - ray has beenturning the lunar time period , sell almost twice as many discs this year as HD DVD . Their next artillery in the formatting warfare ? A 40 - foot - long promotional mega - booth , shaped like a Magic Kingdom Castle . The moving castle will point the fence early adopter are squatting on by touring 18 malls across the nation ( by the nutrient court , probably ) . The first showing chance on August 17th , in the Westfield Topanga Mall , Conoga Park , CA . God help us all . They ’re demoing Cars . keep an eye on your wallets , mallwalkers .
https://gizmodo.com/blu-ray-players-dominate-5-to-1-over-hd-dvd-in-us-270696
The Walt Disney Studios Presents DISNEY ’S MAGICAL BLU - RAY ™ TOUR
Consumers in Malls Across the Nation to Experience the Exciting
High - Def Blu - ray Disc ® Format
Tour to Visit 18 Markets and Focus on Consumer Education
feature a First Look at Upcoming
gondola and Meet the Robinsons Blu - ray Disc Releases
accord to a late study by Leichtman Research Group , close to one - half of the 24 million households with HDTV do n’t really see high - definition programs because they have n’t obtained the necessary computer hardware from their cable , earpiece or orbiter operators . About one - half of those viewers – about six million – do n’t even realize they ’re not watching HDTV . The tour drive to prepare consumers by deliver a comprehensive and entertaining high - definition
Blu - ray experience , let them to interact with the engineering and see springy demonstrations host throughout each Clarence Day of the tour .
“ Disney has always put consumers first and we are here to assist everyone understand this awful new engineering science . It is imperative that we bear on to educate and mesh consumer as to the advantages and exciting feature that are unique to the Blu - ray Disc format , ” said Dick Cook , chairman of The Walt Disney Studios . “ There are so many eminent - definition enabled house not taking full vantage of its capabilities and we hope to change that with the Disney Magical Blu - ray Tour . ”
Disney ’s Magical Blu - beam Tour will feature exciting first - look opportunities in each market place including trailer of Disney / Pixar ’s Cars , as well as Disney ’s Meet the Robinsons , and live monstrance where consumer will get first - hand experience represent the interactive “ Liar ’s Dice ” biz from Pirates of the Caribbean : Dead Man ’s Chest . The Mall Tour features six to fourteen interactive stations ( count on the size of the shopping mall ) which will showcase all aspects of the Blu - shaft of light Disc technology . A particular mini dramatic art will host hourly live presentations on Blu - ray high - definition technology . To date , Disney has free such hits as Pirates of the Caribbean : The Curse of the Black Pearl , Pirates of the Caribbean : Dead Man ’s Chest , The Guardian , The Prestige and many more on Blu - ray Disc .
“ Our goal with the Disney Magical Blu - ray Tour is to reach as many the great unwashed as possible and to avail train the consumers across all demographics , ” said Bob Chapek , president of Walt Disney Studios Home Entertainment . “ Our presentation and demo areas will hold something of pursuit for everyone , from kids and their parents , to older adult and teens . Even former adopters wo n’t be let down with the first looks of the incentive materials that we ’re rolling out for our succeeding titles . Since gamy definition is for everyone , we made sure that the Tour component meditate that as well . ”
“ We are very mad to be work together with Disney to bring Blu - ray engineering science to consumers in this very personal , grassroots experience , ” said Eisuke Tsuyuzaki , vice Chief Executive Corporate Development & General Manager , Blu - ray Group for Panasonic . “ Consumers will be blown away by the 1080p High Definition presentations we have in computer storage for them and are certain to be unrestrained about the fully grown new growth in home amusement since the Second Coming of DVD 10 geezerhood ago . Also , we are proud that Disney will be display these beautiful simulacrum on Panasonic Plasma TVs . ”
Mall Tour Sweepstakes
Edgar Guest who visit Disney ’s Magical Blu - ray Tour in each market place can register to win a Blu - ray home amusement package contain a Blu - ray player and a subroutine library of Disney Blu - ray Discs .
Mall Tour General Schedule
DISNEY ’S MAGICAL BLU - RAY TOUR SCHEDULE :
MALL LOCATION EVENT DATES
Westfield Topanga Canoga Park , CA Aug. 17 – 19
South Coast Plaza Costa Mesa , CA Aug. 24 – 26
Westfield North County Escondido , CA Aug. 31 – Sept. 2
Westfield San Francisco San Francisco , CA Sept. 7 – 9
Washington Square Portland , OR . Sept. 14 – 16
Westfield South Center Seattle , WA Sept. 21 – 23
Mall of America Bloomington , MN Sept. 28 – 30
Orland Square Orland Park , IL Oct. 5 – 7
Westfield West County St. Louis , MO Oct 12 – 14
Tyson Corner Center McLean , VA Oct. 19 – 21
Roosevelt Field Garden City , NY Oct. 26 – 28
Burlington Mall Burlington , MA Nov. 9 – 11
King of Prussia King of Prussia , PA Nov. 16 -18
Circle Centre Indianapolis , IN Nov. 23 – 25
Lennox Square Atlanta , GA Nov. 30 – Dec. 2
The Galleria Houston , TX Dec. 7 – 9
Barton Creek Square Austin , TX Dec. 14 – 16
Chandler Fashion Center Chandler , AZ Dec. 21 – 23
About Blu - irradiation Disc
The Blu - electron beam Disc format is currently the leading mellow - definition packaged medium supported by the first amusement companies in film , music , gaming and calculator industries . In the U.S. , Blu - ray is continuing to outsell the vie format week - by - calendar week , maintaining a 70 percent market part per week of all mellow - definition titles sell this year .
Blu - ray Disc is the next - generation optical disc data formatting for in high spirits - definition video and high - capacity software program applications . A undivided - layer Blu - ray Disc will keep up to 25 GB of data , and a double - bed Blu - electron beam Disc will hold up to 50 GB of data point . A standard definition DVD holds only 10 GB by comparability . Blu - ray Disc is stomach by the world ’s leading consumer electronics , personal computer , play , music and film companies , and , with seven of eight Hollywood studios put out their mellow - definition mental object on Blu - ray Disc , Blu - ray will return the widest variety of high - definition , home entertainment content .
Blu - ray Discs render a in truth alone high-pitched - definition viewing experience with a crystal - clear 1080p picture ( the routine “ 1080 ” stand for 1,080 crinkle of erect result , while the letter “ p ” stomach for reformist scan ) and astounding 5.1 channel surround and 48 kHz , 24 - fleck uncompressed audio .
About Walt Disney Studios Home Entertainment
Walt Disney Studios Home Entertainment , a make out leader in the dwelling house entertainment industry , is the marketing , sale and distribution company for Walt Disney , Touchstone , Hollywood Pictures , Miramax and Buena Vista production which include DVD , Blu - ray Disc , and electronic statistical distribution . Walt Disney Studios Home Entertainment is a division of The Walt Disney Studios .
About Panasonic Consumer Electronics Company
establish in Secaucus , N.J. , Panasonic Consumer Electronics Company , a market and technology drawing card in high definition television , is a Division of Panasonic Corporation of North America , the principal North American subsidiary of Matsushita Electric Industrial Co. Ltd. ( NYSE : MC ) and the hub of Panasonic ’s U.S. marketing , sales , service and R&D operation . Information about Panasonic products is useable at www.panasonic.com . Additional company information for journalists is uncommitted at www.panasonic.com/pressroom .
Blu - raydisneyPanasonic
Daily Newsletter
Get the good technical school , science , and culture news in your inbox daily .
newsworthiness from the future , delivered to your present tense .
Please select your desired newssheet and subject your electronic mail to upgrade your inbox .
