Artist Dylan Roscover did this awful job recreating a famous Steve Jobs film using Apple ’s classic typefaces , used since its beginning in the 70 . The most pregnant matter , however , is the subject matter in it :
Here ’s to the unbalanced one . The misfits . The rebels . The troublemakers . The orotund pegs in the square cakehole . The ones who see things other than .
They ’re not fond of rules . And they have no respect for the position quo .
you’re able to quote them , disagree with them , glorify or vituperate them . But the only thing you ca n’t do is ignore them . Because they change things . They crusade the human raceway ahead .
And while some see them as the dotty ones , we see genius .
Because the people who are sick enough to mean they can change the world , are the ones who do .
That ’s the copy for the Think Different advertising that jump - start the 2nd Steve Jobs era at Apple . The advert first aired in 1997 after acting CEO Steve Jobs — he was n’t the actual CEO at the time — got the creators of the illustrious “ 1984 ” Superbowl TV commercial-grade — agency TBWAChiatDay — back to work with Apple .
The other meaning things are the fonts used , set about with Motter Tektura — used in the LXX for the logotype of the Apple II — to Myriad — used in today ’s products , and going through Apple Garamond , Univers , Gill Sans , and Volkswagen AG Rounded . Just beautiful :
Click to view[Dylan RoscoverviaWalyou ]
AppleSteve Jobs
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