Rockstars are notoriously hard to control . Think of Axl Rose or Kanye West . fabled artists play by their own rules : showing up late to gigs , mouthing off to fans , or fightingrecord recording label execsfor get in the way of euphony . Which pretend it especially odd that Apple , for its newmusic social mesh Ping , would release a 9 pageboy book ofguidelinesfor artists planning to join the service .
Here are some of the rules :
• post should not contain links to other content provider .
• URLs should not be included in the About section of your creative person profile . This includes official artist website uniform resource locator . URL can only be posted in the Event feed .
• For the Music I Like section of your creative person profile , we recommend that you do n’t pick the same album multiple times , and that you do n’t pick only your own music . devotee are eager to find newfangled music that their favorite creative person are listening to and downloading .
• Do not produce your artist profile until you are ready to make a post or two . sports fan will be far more probable to come after you if they can distinguish that your profile is active .
Could you imagine Kanye West following any of these guideline — the hombre who storm the stage at the VMAs and drunkenly object to an award he was n’t even in the running for ? The best part about social metier is the unfettered access that fan acquire to creative person . It ’s why Lady Gaga can commence an on-line campaign against Do n’t require , Do n’t differentiate for her 6.7 million follower on Twitter : They ’ll tick the links she pinch to see what provocative antics she ’s up to on , say , YouTube . We friend artists on Facebook to get access to behind - the - setting footage , Twitpics , or springy stream .
But on iTunes , creative person ca n’t include link to sites outside iTunes — not even to their official artist homepages . For that subject , links can not be let in to any other content providers . Only URLs for events can be place , and only in a specific place .
This is what materialize when Apple produce a societal web : Ping has been designed to be as sanitise as an Apple shop . Can you even intend of another societal connection that hands VIPs a book of principle before joining ? Does Facebook tell Justin Bieber he should n’t link to his own music ? Does MySpace require Katy Perry to keep links out of her About section ?
If only Kanye West had mistreat onwards at the Apple press group discussion where Ping was reveal , this might have gone a little other than .
Imma countenance you land up , Steve , but …
Fast Companyempowers innovators to challenge convention and make the futurity of stage business .
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