Here ’s a kinda crazy statistic froma raw write up by the Nielsen Company : 32 % of iPad owners have never downloaded an app . make out on , cat , not even Netflix ! ?
The Nielsen Company ’s theme , derived from a view conduct by 5,000 lozenge owner , register that Holy Writ , mag , and video depicted object all profit from the pad of paper ’s bigger screen , with substance abuser ( predictably ) accessing those types of content far more often than they did on their smartphones .
But what ’s even more striking is that 32 % of iPad owners have never downloaded an app at all . Not Netflix , not Pages , not even Angry Birds HD . For many , likely most Gizmodo - type , the idea of an iPad without apps is like a hamburger with no toppings — apps are what makes the iPad so various and in turn so pleasurable . But for others , it seems , having a lightweight slab that can get at email and surf the web is enough . I guess it ’s just surprising to see how many people settle for the unembellished ground beef . [ Nielsen Wire ]

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