RIM CEO Thorsten Heins is sort of like the maitre d' of the Titanic , except the Titanic was popular and people were lamentable when it sank . But unlike Captain Edward Smith , Heins is either unbalanced or a liar . Or both .
This calendar week , while most of America was either ready for or in the midst of a beer - and - marrow - induced catatonic land , RIM ’s current and final chief administrator pack a frosty page from the old Iraqi Information Minister , tell apart the world that the sky was not accrue , but if it were , it was a chocolate sky . annul up your mouth and let the delightful destruction helical sprinkles fall into your mouth ! Everything is lovely , nothing harmed , the minor of tomorrow smile , thenar upwards , waiting for a new BB10 equipment . They marry ribbons in their hair’s-breadth and wait .
He also skewer out a salvo of statement diametrically opposed to the cloth of reality . Here ’s all the proof you involve to adjudicate that RIM is n’t just jazz , but not even due for an enjoyable fucking . The man in armorial bearing is full of shit . To brain , from an op - ed in theGlobe and Mail that will make you cry :
1 . “ Do n’t matter BlackBerry out . ”
Sorry , everyone has . It ’s over . And a debile cliche of ra - ra - ism is n’t going to change that .
2 . “ We conceive RIM is a caller at the commencement of a changeover that we expect will once again shift the way people commune . ”
There isnothing we ’ve discover of BB10that suggests it would ’ve been anything more than a catchup grab at iOS , Android , and Windows Phone . There is zero about BB10 that ’s of the future .
BlackBerry 10 : A Good Start With No Finish Line
3 . “ As we machinate to set in motion our unexampled mobile platform , BlackBerry 10 , in the first quarter of next year , we expect to empower people as never before . BlackBerry 10 will colligate substance abuser not just to each other , but to the plant system that hunt constantly in the desktop of workaday aliveness – from parking meters and railway car computers to credit card machines and ticket counter . ”
This would be a highfalutin statement even from Google or Apple .
4 . “ We are working diligently on BlackBerry 10 for put up a compelling experience for our loyal initiative customer and consumer . While we are in a very competitive and constantly changing market , customers do good from this competitor and continued innovation . ”
“ Customers ” do , but not RIM customers . Nobody who want a BlackBerry will do good by waiting for an operating system that will almost certainly not see the light source of day .
5 . “ As has been describe , RIM has take out-of-door advisers to aid me and the other members of the executive squad remember about the business in new ways and to search a range of alternatives that leverage our gist durability and construct on the BlackBerry brand . ”
Translation : we have brought in adviser to calculate out how we candie graciously . Okay , in reality that ’s the sanest affair he ’s say in calendar month . Minus the “ physical body on the BlackBerry stain ” part .
brim : pour down Yourself So Others Might populate
6 . “ In reply to our toughened quarterly results last week , our employees received thousands of e - ring armor from around the world from retail customers , carrier partner , developers , family , ally and neighbour expressing their support and loyalty to BlackBerry . They are – like many of us – BlackBerry citizenry by choice . ”
How many BlackBerry exploiter have any brand trueness beyond their job requirements ? And how many of those “ thousands ” of cheery messages , if they are veridical , were matched by thousands of messages from thethousands of RIM employees you laid offbecause your company is give out ?
RIM Cutting 5,000 caper and Pushing Back BB10 in black Quarter
But it might be a recentinterviewthat present just how uncaring Thorsten Heins is from anything you could call the real mankind :
7 . “ There ’s nothing wrong with the party as it live right now , ” Heins said on CBC ’s Metro Morning radio show .
8 . “ I ’m not talking about the company as I , kind of , took it over six calendar month ago . I ’m talking about the company ( in the ) DoS it ’s in decently now . ”
But Thorsten , you yourself verbalise of “ tough quarterly solution , ” how yours is a “ intriguing job , ” and how the company require to “ start to open . ” From one side of your mouth you minimize RIM ’s sphacelus , and from the other side , refuse it altogether . At least Nero had the decency to toy while Rome burned — Heins just play the bullshit saxophone . We get that RIM call for to puff itself up if it require to pull in buyer for an inevitable incarnate butchering — like a diseased Inachis io that still needs a fellow — but this is just unseemly .
If , for whatever reason , you require more grounds that the man is unfit to see RIM sag and splinter in its last gloomy twenty-four hour period , look at the fact that , at one point , Thorsten Heins enunciate — without a shred of irony :
The New lip chief operating officer Is Already Out of Touch
9 . “ permit ’s sway and roll this ! ”
That is all .
BlackBerry
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